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Company: UK Behavioural Economics
Job Title: Principal Consultant
Yolanda has spent her career applying her psychology background to the world of technology – she has led issue escalation teams for several technology companies, helping them deal with both their most intractable customers, as well as those with the most difficult issues. In 1997, as part of the Mars Pathfinder program, Yolanda became the first person in history to field a support call from another planet. Three years ago, Yolanda founded UK Behavioural Economics, a consultancy that focuses on applying modern behavioural methods to help solve some of the world’s most challenging sustainability issues.
Yolanda Berry Seminars
How behavioural science is being successfully employed to encourage sustainable behaviour Thu 4th Oct 13:40 - 14:10
How behavioural science is being successfully employed to encourage sustainable behaviour
Every day, we are faced with thousands of decisions. Some of them are trivial, like what to wear or eat, while others are critical, like which medical treatment to undergo or which job to take. But all of them contributed to our overall cognitive load, and the resulting decision fatigue is one of the things that makes it so hard for people to adopt sustainable behaviour. In this talk, Yolanda will explain what we currently understand about how humans make decisions, and how we are applying that understanding to help reduce our impact on the environment. The session will include case studies from the UK and abroad, as well as some guidelines on how people use these same techniques in their own work.
Time / Place
Thu 4th Oct 13:40 to 14:10
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