Mark Sherwin

Mark Sherwin

Company: Accenture Digital

Job Title: Managing Director

Mark leads Accenture’s Interactive's Real-time Marketing and Customer Services practices in the United Kingdom. He works across telecommunications and utilities industries to help transform the way businesses market to their customers and to enable delightful and cost-effective customer service solutions. Both these capabilities increasingly leverage service design, omni-channel interactivity, predictive analytics, artificial intelligence and personalization to drive success.

Mark has a 20 year heritage in the world of digital – he was instrumental in developing early prototypes of interactive TV, developed the world’s first online download music chart for MTV Undiscovered and has developed many online customer service portals for governments, transport systems, healthcare providers, universities, membership organisations and charities in the UK and Australia.

Mark joined Accenture from a leading digital strategy, design and development agency where, as Global Commercial Director, he grew the business from start-up to 150 experts across seven international studios. Mark has spoken at events globally on digital transformation and customer experience, and is a regular commentator on digital interactions and business change in the press and through his blog and social media channels.

Mark is a manifestation of Accenture’s own digital transformation – bringing new digitally native approaches to consulting and delivery into the organisation, working very closely with Accenture’s service design agency Fjord, and leading the organisations Digital Culture work stream within the UK and Ireland.

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